@adidas - adidas

Since 1949.

24.3M followers

159 following

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On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport and athletes, but on fashion, music, sustainability and beyond.
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Each product represents a moment in our history over the last 70 years that helped shape culture and shift perceptions on what it means to be a sports brand. Looking ahead to the future, always remembering where we came from. This is our story.
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1950, Samba
1965, Gazelle
1967, Franz Beckenbauer
1970, Superstar
1973, Stan Smith
1994, Predator Cup
2013, Energy Boost 
2015, NMD R1 Primeknit
2016, adidas x Parley
2017, Futurecraft 4D
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See more at adidas.com
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On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. Since then, we have done our best for the best. We have improved and grown. We’ve made an imp

See where your curiosity can take you.
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Welcome to the family, @MikaelaShiffrin. #HereToCreate
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@adidasTERREX @adidasWomen
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See where your curiosity can take you. . Welcome to the family, @mikaelashiffrin. #heretocreate . @adidasterrex @adidaswomen

Supermodel, Coding Instructor, TV Host and more, but her proudest title is something you might not expect. Hosted by @MariaTaylor.
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Supermodel, Coding Instructor, TV Host and more, but her proudest title is something you might not expect. Hosted by @mariataylor.

From running the track to ruling the streets.
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Originally designed for running, the reimagined #OZWEEGO returns - this time for a new generation. Tap to shop.
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Explore more at adidas.com/OZWEEGO
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From running the track to ruling the streets. . Originally designed for running, the reimagined #ozweego returns - this time for a new generation. Tap to shop. . Explore more at adidas.com/OZWEEGO

From mics to miles. Pusha T talks rap and running with host @MariaTaylor.
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From mics to miles. Pusha T talks rap and running with host @mariataylor.

With Boost on your feet, take on any run that comes your way.
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With Boost on your feet, take on any run that comes your way.

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Boost. We made it a game-changer. You made it an icon.
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Feel the Boost.
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 Best with sound on
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Boost. We made it a game-changer. You made it an icon. . Feel the Boost. . Best with sound on

Game on, world.  #FIFAWWC #DareToCreate
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@reeba04 @lindseyhoran10
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Photo by @emilysoto
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Game on, world. #fifawwc #daretocreate . @reeba04 @lindseyhoran10 . Photo by @emilysoto

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Dare to be the best in the world. Then do it again. #FIFAWWC #DareToCreate
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@reeba04 @lindseyhoran10
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Dare to be the best in the world. Then do it again. #fifawwc #daretocreate . @reeba04 @lindseyhoran10

Imagine a future that’s made to be remade.
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The adidas by @StellaMcCartney Infinite Hoodie. A 100% recyclable concept created in collaboration with @EVRNU.
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Coming to your future soon.
Worn by @garbimuguruza
#aSMC #HereToCreate
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Imagine a future that’s made to be remade. . The adidas by @stellamccartney Infinite Hoodie. A 100% recyclable concept created in collaboration with @evrnu. . Coming to your future soon. Worn by @garbimuguruza #asmc #heretocreate

Imagine a future that’s made to biodegrade.
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The adidas by @StellaMcCartney Biofabric Tennis Dress. A concept created in collaboration with @BoltThreads.
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From nature, back to nature.
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Coming to your future soon.
Worn by @garbimuguruza 
#aSMC #HereToCreate
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Imagine a future that’s made to biodegrade. . The adidas by @stellamccartney Biofabric Tennis Dress. A concept created in collaboration with @boltthreads. . From nature, back to nature. . Coming to your future soon. Worn by @garbimuguruza #asmc #her

Introducing the 2019/20 @Arsenal home jersey. Exclusively available through adidas and official club stores now. #DareToCreate
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Introducing the 2019/20 @arsenal home jersey. Exclusively available through adidas and official club stores now. #daretocreate

While it’s estimated that 30 million women and girls play football around the world, the reality is that significant financial and cultural barriers still limit participation.
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This week in Lyon, football players, coaches and referees from more than 50 countries are spending their days at @equalplayingfieldinitiative’s Festival of Football, where they have access to workshops, skills and coaching sessions. Equipping them with skills is one part of driving change - so that they can return to their communities feeling empowered to take action and level the playing field themselves.

Head to @adidasWomen to see more around this initiative.
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Photo by @floracmac 
#HereToCreate #AnyGirlAnywhere
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While it’s estimated that 30 million women and girls play football around the world, the reality is that significant financial and cultural barriers still limit participation. . This week in Lyon, football players, coaches and referees from more than

Feet deserve a runner’s high too. 
#PULSEBOOST HD sits on an all-new Boost HD midsole for increased stability with the same crazy responsiveness and comfort.
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Available exclusively in Titanium BOOST HD in Europe and South America and​ White BOOST HD in North America and Asia. Shop now at adidas.com/FeelTheBoost
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Feet deserve a runner’s high too.  #pulseboost  HD sits on an all-new Boost HD midsole for increased stability with the same crazy responsiveness and comfort. . Available exclusively in Titanium BOOST HD in Europe and South America and​ White BOOST HD

Some find opportunity in their game, others make them.
Nikita Kucherov, NHL MVP. #HereToCreate
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@nikitakucherov86
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Some find opportunity in their game, others make them. Nikita Kucherov, NHL MVP. #heretocreate . @nikitakucherov86

“There’s a quote I read about a year ago that really stuck with me, ‘Be the person you needed when you were younger,’ and for me that means someone being their authentic self while chasing their dream.”
@nikkihiltz
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Inspiring the next generation to be proud of who they are starts with showing them how. #LoveUnites
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“There’s a quote I read about a year ago that really stuck with me, ‘Be the person you needed when you were younger,’ and for me that means someone being their authentic self while chasing their dream.” @nikkihiltz . Inspiring the next generation to

Imagine being told you can’t win when it counts. ‬
‪You don’t have what it takes.‬
‪You’re not built for this.‬
‪And then imagine shutting out the noise, defeating the reigning champions, and bringing your franchise its first NBA title. 
@kyle_lowry7 #HereToCreate
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Imagine being told you can’t win when it counts. ‬ ‪You don’t have what it takes.‬ ‪You’re not built for this.‬ ‪And then imagine shutting out the noise, defeating the reigning champions, and bringing your franchise its first NBA title. @kyle_lowry7

Every participant makes a difference in the race to keep our oceans clean. 
For every km run, $1USD will be contributed to Parley Ocean School (capped at $1.5 million) to educate today’s youth on how to create a better future for our planet.
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Head to adidas.com/RunForTheOceans to sign up now.
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#adidasParley @parley.tv
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Every participant makes a difference in the race to keep our oceans clean. For every km run, $1USD will be contributed to Parley Ocean School (capped at $1.5 million) to educate today’s youth on how to create a better future for our planet. . Head t

Less than 10% of global plastic waste is recycled.
Although it might seem like an overwhelming challenge, there are simple actions we can take to help drive the change we need. And when millions of people make them together, we can have real impact.
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Sign up to #RunForTheOceans at adidas.com/RunForTheOceans
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#adidasParley @parley.tv
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Less than 10% of global plastic waste is recycled. Although it might seem like an overwhelming challenge, there are simple actions we can take to help drive the change we need. And when millions of people make them together, we can have real impact.

Walk the walk, and talk the talk.
Lace up and join in as we #RunForTheOceans to take action against marine plastic pollution.
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Sign up now at adidas.com/RunForTheOceans
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#adidasParley @parley.tv
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Walk the walk, and talk the talk. Lace up and join in as we #runfortheoceans to take action against marine plastic pollution. . Sign up now at adidas.com/RunForTheOceans . #adidasparley @parley.tv

This time, you create your ending.
@MoSalah: @ChampionsLeague Winner
#DareToCreate
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This time, you create your ending. @mosalah : @championsleague Winner #daretocreate

Born from liquid. Sculpted by light. Perfected by oxygen.
This is what happens when sport meets Silicon Valley.
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ALPHAEDGE 4D, available at adidas.com/4D
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#ALPHAEDGE #ADIDAS4D
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Born from liquid. Sculpted by light. Perfected by oxygen. This is what happens when sport meets Silicon Valley. . ALPHAEDGE 4D, available at adidas.com/4D . #alphaedge #adidas4d

Our oceans are filling up with plastic at a staggering rate. But if we come together, we can create change.
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Lace up and join us as we #RunForTheOceans - learn more at adidas.com/RunForTheOceans
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#adidasParley @parley.tv
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Our oceans are filling up with plastic at a staggering rate. But if we come together, we can create change. . Lace up and join us as we #runfortheoceans - learn more at adidas.com/RunForTheOceans . #adidasparley @parley.tv

In 1999, Sergio Garcia stood behind a tree, closed his eyes, and made a shot.

Because sometimes, you just have to believe in the power of your own mind.

Here’s to 20 years of imagination.
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@thesergiogarcia 
#HereToCreate
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In 1999, Sergio Garcia stood behind a tree, closed his eyes, and made a shot. Because sometimes, you just have to believe in the power of your own mind. Here’s to 20 years of imagination. . @thesergiogarcia #heretocreate

When you’ve won London three times, the only thing left to do is imagine the fourth. @marykeitany #HereToCreate
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When you’ve won London three times, the only thing left to do is imagine the fourth. @marykeitany #heretocreate

In Virginia Beach where it all began, @Pharrell continues his vision to unite the human race at Something in the Water festival.
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#HereToCreate #SITWfest
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In Virginia Beach where it all began, @pharrell continues his vision to unite the human race at Something in the Water festival. . #heretocreate #sitwfest

Homecoming @Beyonce
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Homecoming @beyonce

By day, we’re governed by rules. But at night, we come alive.
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Tap to shop #NITEJOGGER
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Photo by @jacob.fischer
Featuring @_victoriakosenkova_ and @alexjordonez 
@adidasOriginals @adidasLA
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By day, we’re governed by rules. But at night, we come alive. . Tap to shop #nitejogger . Photo by @jacob.fischer Featuring @_victoriakosenkova_ and @alexjordonez @adidasoriginals @adidasla

Come nightfall, our time becomes our own. Gone is the order of the day and out comes the time to pursue our vision. #NITEJOGGER is the physical proof of this truth.
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Available on adidas.com and in stores.
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Photo by @salim_adam
Featuring @snoochieshy and @unknwnt9
@adidasOriginals @adidaslondon
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Come nightfall, our time becomes our own. Gone is the order of the day and out comes the time to pursue our vision. #nitejogger is the physical proof of this truth. . Available on adidas.com and in stores. . Photo by @salim_adam Featuring @snoochiesh

Make your own wave.  @JimJoe @LiamMacRae
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Make your own wave. @jimjoe @liammacrae

One shoe. 100% TPU. 100% Recyclable. Made to be remade without losing performance. For a world without plastic waste.
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Learn the story behind turning this six year long passion project into a reality, now on IGTV.
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#Futurecraft
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One shoe. 100% TPU. 100% Recyclable. Made to be remade without losing performance. For a world without plastic waste. . Learn the story behind turning this six year long passion project into a reality, now on IGTV. . #futurecraft

This is the turning point for plastic. To minimize waste and multiply the lives of our materials. This is our first sports shoe that's made to be remade. Futurecraft LOOP.

Learn more: http://a.did.as/FUTURECRAFT__

#Futurecraft 
@willowsmith
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This is the turning point for plastic. To minimize waste and multiply the lives of our materials. This is our first sports shoe that's made to be remade. Futurecraft LOOP. Learn more: http://a.did.as/FUTURECRAFT__ #futurecraft @willowsmith

26.2 miles over matter. Worknesh Degefa, 2019 @BostonMarathon winner. #HereToCreate
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26.2 miles over matter. Worknesh Degefa, 2019 @bostonmarathon winner. #heretocreate

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A new beginning. More on 4.4.
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A new beginning. More on 4.4.

Kendall Coyne Schofield (@kendallcoyne26) doesn’t just break tradition, She breaks barriers. 
Learn more at http://a.did.as/SheBreaksBarriers___
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Kendall Coyne Schofield (@kendallcoyne26 ) doesn’t just break tradition, She breaks barriers. Learn more at http://a.did.as/SheBreaksBarriers___

WNBA Point Guard Layshia Clarendon (@layshiac) doesn’t just break labels, She breaks barriers.

Learn more at http://a.did.as/SheBreaksBarriers___
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WNBA Point Guard Layshia Clarendon (@layshiac ) doesn’t just break labels, She breaks barriers. Learn more at http://a.did.as/SheBreaksBarriers___

Marathon Runner Rahaf Khatib (@runlikeahijabi) doesn’t just break into your feed, She breaks barriers.

Learn more at http://a.did.as/SheBreaksBarriers___
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Marathon Runner Rahaf Khatib (@runlikeahijabi ) doesn’t just break into your feed, She breaks barriers. Learn more at http://a.did.as/SheBreaksBarriers___

Keni Harrison (@ken_aye_) doesn’t just break records, She breaks barriers.

Learn more at http://a.did.as/SheBreaksBarriers___
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Keni Harrison (@ken_aye_ ) doesn’t just break records, She breaks barriers. Learn more at http://a.did.as/SheBreaksBarriers___

Here’s to the women who aren’t afraid to follow their unconventional passions. 
See @mariataylor’s take on breaking up the boys club via IGTV now.
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Here’s to the women who aren’t afraid to follow their unconventional passions. See @mariataylor ’s take on breaking up the boys club via IGTV now.

Equal pay for equal play.
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#FIFAWWC #WorldCup
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Equal pay for equal play. . #fifawwc #worldcup

Here’s to the women who fight for what they deserve.
Get inspired by @reeba04’s story of leveling the playing field, now on IGTV.
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#InternationalWomensDay
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Here’s to the women who fight for what they deserve. Get inspired by @reeba04 ’s story of leveling the playing field, now on IGTV. . #internationalwomensday

Less talk, more visibility.
We’re partnering with Twitter to livestream female high school sports, because when she is seen, she breaks barriers.
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Learn more at adidas.com/SheBreaksBarriers
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#InternationalWomensDay
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Less talk, more visibility. We’re partnering with Twitter to livestream female high school sports, because when she is seen, she breaks barriers. . Learn more at adidas.com/SheBreaksBarriers . #internationalwomensday

The outdoors is our stage to recharge.
Shop #TERREXFreeHiker via link in bio.
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Available in stores and online at adidas.com/terrex_freehiker
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@diplo @adidasTERREX
#adidasTERREX #EscapeTheNoise
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The outdoors is our stage to recharge. Shop #terrexfreehiker via link in bio. . Available in stores and online at adidas.com/terrex_freehiker . @diplo @adidasterrex #adidasterrex #escapethenoise

@kendalljenner in the effortlessly versatile #adidasSLEEK. Made for the ever-changing creator.
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Tap to shop.
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Available in stores and online at adidas.com/SLEEK
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@kendalljenner in the effortlessly versatile #adidassleek . Made for the ever-changing creator. . Tap to shop. . Available in stores and online at adidas.com/SLEEK

In football, every match starts equal.
The official match ball for the 2019 @fifaworldcup, Conext 19.
100 days to go.
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#FIFAWWC #WorldCup #Conext19
Video by @bevilacquavisuals
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In football, every match starts equal. The official match ball for the 2019 @fifaworldcup , Conext 19. 100 days to go. . #fifawwc #worldcup #conext19 Video by @bevilacquavisuals

#ULTRABOOST 19 wasn’t built in a day.
The Primeknit 360 seamless upper crafted to perfection.
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Tap to shop.
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Art by @glackster
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#ultraboost 19 wasn’t built in a day. The Primeknit 360 seamless upper crafted to perfection. . Tap to shop. . Art by @glackster

More energy. More responsive. More comfort. More support. All at the same time.
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Tap to shop #ULTRABOOST 19.
Now available in stores and online at adidas.com/running_ultraboost
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More energy. More responsive. More comfort. More support. All at the same time. . Tap to shop #ultraboost 19. Now available in stores and online at adidas.com/running_ultraboost

Meet your solemate: #ULTRABOOST 19 ️
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Landing tomorrow on adidas.com and in stores. To learn more about the silhouette, visit adidas.com/running
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Meet your solemate: #ultraboost 19 ️ . Landing tomorrow on adidas.com and in stores. To learn more about the silhouette, visit adidas.com/running

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