@jayscale - Jamal Burger

@tier0 | @thekickbackandco | Livestock Jay@tierzero.co

182.1K followers

1.4K following

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Growing up and spending my childhood playing here makes this my #houseofhoops. Tag @houseofhoops and share your home court #ad
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Growing up and spending my childhood playing here makes this my #houseofhoops . Tag @houseofhoops and share your home court #ad

The first instalment of ‘Give & Go’ took place in NYC, at Xavier Highschool. @nycjam and @thekickbackandco ran its first collaborative effort of tying high level sport to impactful community work. Thanks to @toyotausa we were able to collect and distribute 2 pairs each to the kids at @henrystreetsettlement. Super proud of the team and especially the kids for taking all the workshops seriously. Thank you to everyone in NY who came out and donated, your generosity was felt. Photos by @tilore
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The first instalment of ‘Give & Go’ took place in NYC, at Xavier Highschool. @nycjam and @thekickbackandco ran its first collaborative effort of tying high level sport to impactful community work. Thanks to @toyotausa we were able to collect and dist

Anywhere with a hoop is a #HouseOfHoops. Use the hashtag to show @houseofhoops yours.
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Anywhere with a hoop is a #houseofhoops . Use the hashtag to show @houseofhoops yours.

@sickkidsvs is a world leader in children’s health care that continues to defy the odds but that is only one side of the story.  The reality is that the 1949 building has been outpaced by 21st-century medicine and is now in danger of holding back SickKids future success. I am honoured to work with SickKids to understand the reality of the limitations of the space and hope you will join me in taking on their latest fight: #SickKidsVSTheBuilding

The new SickKids will have a NICU with private, quiet rooms for families to stay by their baby’s side, spacious and comfortable rooms in the BMT for patients and their parents, elevators large enough to ensure health care providers can maneuver with greater ease and so many other crucial renovations. But they can’t do it without our help.
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#ExpectationVSReality #SickKidsVSTheBuilding #SickKidsVS #Partner
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@sickkidsvs is a world leader in children’s health care that continues to defy the odds but that is only one side of the story. The reality is that the 1949 building has been outpaced by 21st-century medicine and is now in danger of holding back Sic

The Kickback Athletics. Big Thank You to @harthouseuoft for believing in us and granting us the space to show the kids something new. @spaldingball for providing us the means to work at the highest level, and all the amazing players, coaches and trainers who took time out of their lives to give these kids elite level training and a strong understanding for the sport off the court as well. Team effort, much love to everyone involved. Especially the kids who dedicated themselves to growing so much in a short period of time.
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The Kickback Athletics. Big Thank You to @harthouseuoft for believing in us and granting us the space to show the kids something new. @spaldingball for providing us the means to work at the highest level, and all the amazing players, coaches and trai

The last 3 weeks have been an incredible experience. To be put in a room with tons of individuals prioritizing improvement makes me happy. As we wrap the final week tonight I want to thank @free for having me as a teacher and friend to all the attendees. One additional thing worth mentioning is that this is my first time ever making and selling prints. You could stop in and get yours tonight or come by in the near future as all proceeds will go towards @giantsofafrica. Thank you to everyone who sees value in my time and thank you @dhanioks for documenting the experience week in and week out. #canoncreatorlab
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The last 3 weeks have been an incredible experience. To be put in a room with tons of individuals prioritizing improvement makes me happy. As we wrap the final week tonight I want to thank @free for having me as a teacher and friend to all the attend

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Anywhere with a hoop is a #HouseOfHoops. Use the hashtag to show @houseofhoops yours #ad
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Anywhere with a hoop is a #houseofhoops . Use the hashtag to show @houseofhoops yours #ad

Round 7, Heron Park. Huge thanks to the people who welcomed us and believe in the program. Bigger thanks to the kids who had the courage to open up in such a short amount of time. Round 7 complete! Thank you to everyone who donates their sneakers because without you, none of this would be possible // @thekickbackandco
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Round 7, Heron Park. Huge thanks to the people who welcomed us and believe in the program. Bigger thanks to the kids who had the courage to open up in such a short amount of time. Round 7 complete! Thank you to everyone who donates their sneakers bec

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To date, we’ve received over 3000 pairs, and we’ve carefully donated over 1600 pairs of sneakers, as a kid I’d do anything for. We’ve established real friendships and family ties, and seen kids realize that it’s ok to be the only positive person in their circle. I don’t share this to brag, I share this because everything starts somewhere. We often get swayed by the idea of results, and forget to fully apply ourselves to the task at hand. If you swipe through, you can see where it all started. 9 pairs, and a hope others would jump on board. 2 weeks ago we pulled off our biggest initiative to date. We all have dreams and we all want to see them come to light. Sometimes it’s not about the dream, it’s about getting started. Whatever it is you want in life, no matter how far out it may seem, just ask yourself, “what can I do right now?” Do that everyday and eventually you’ll get there. Thank you D’Youville for the friendships and bonds we’ve made. Thank you for the artwork. To anyone who wants to do anything, get started, stay focused and follow through. It’ll happen. Be patient with the things outside of your control, but stay relentless in the pursuit of what you believe in most.
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To date, we’ve received over 3000 pairs, and we’ve carefully donated over 1600 pairs of sneakers, as a kid I’d do anything for. We’ve established real friendships and family ties, and seen kids realize that it’s ok to be the only positive person in t

Thank you Central Tech & the Peacebuilder family for welcoming us into your space. The memories will last a lifetime @thekickbackandco
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Thank you Central Tech & the Peacebuilder family for welcoming us into your space. The memories will last a lifetime @thekickbackandco

Thank You Masai @giantsofafrica
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Thank You Masai @giantsofafrica

Never seen the city like this in my entire life. Thank you @raptors for the most memorable basketball experience ever.
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Never seen the city like this in my entire life. Thank you @raptors for the most memorable basketball experience ever.

Board Man.
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Board Man.

I’m proud of you brother. This season has been all yours and I’m ecstatic to have a front row seat for it all. Shooting in the NBA Finals is a dream come true that came to fruition through your focus and drive to be better. You bring the positive energy to our team on a daily basis. | @doncharleone
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I’m proud of you brother. This season has been all yours and I’m ecstatic to have a front row seat for it all. Shooting in the NBA Finals is a dream come true that came to fruition through your focus and drive to be better. You bring the positive ene

How Hungry Are You? | Season 1 & 2 Directed and Produced by Tier Zero.
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How Hungry Are You? | Season 1 & 2 Directed and Produced by Tier Zero.

Masai & Barack | @giantsofafrica
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Masai & Barack | @giantsofafrica

When I was 21, the owner of @livestockcanada opened my long ass email where I asked him to buy me a $6000 camera. Barely knew me but said yes. When I tried to thank him, all he said was, “Just make sure you give back once you can give back.” Stuck with me, I ran home and now we’re here. 4 years later and we have tons of kids doing way more than I’ve ever done at their age. For Air Max Day in partnership with Livestock, Nike asked us to Give Fresh Air, so we ran around the city, giving fresh perspective to kids, showing them that they can do ANYTHING. This wasn’t me, it was all them. Nick, Luvia, Seyon, and Mustafa were all chosen based on their love and curiosity to grow, give and learn. So happy, that through shoes we can discuss real topics, real feelings, and share insight amongst one another. Thank you to everyone involved in this project. To any kid reading this, remember that if you commit to getting better every single day, and you hold yourself accountable, you will be great. You already are. My promise. // @thekickbackandco
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When I was 21, the owner of @livestockcanada opened my long ass email where I asked him to buy me a $6000 camera. Barely knew me but said yes. When I tried to thank him, all he said was, “Just make sure you give back once you can give back.” Stuck wi

Confident Cuts. The Kickback & Company. A great idea brought to life by @mackiechann which I was able to enjoy and shoot.
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Confident Cuts. The Kickback & Company. A great idea brought to life by @mackiechann which I was able to enjoy and shoot.

Mannnn, what’s incredible is having an idea and seeing it come to life. What’s even better is when you have beautiful people on your side to really make it happen. 
HOMEROOM developed into this concept where we’d introduce art, design and entrepreneurship to the inner-city youth on a relatable level. At the same time providing mentors for the young adults next up to do their thing.

Toronto is home for me. I love every single person who jumped up and showed face, contributed, and opened up expressed their joys, fears and troubles. The best part is that we all learned so much.

Thank you @pensole_academy, @deadstockcoffee, @mobicoloring, @xylk.co, @flippinlaces, Better Marketing and most importantly @hullmarkto for enabling us all. And doing something unseen in Toronto.

@tilore for a majority of these beautiful photos.

Thank you to the family at @thekickbackandco. We’re just getting started, and you can count on us providing a new experience for all ages every single time. 
Our city is growing, so we gotta make sure the kids outdo us.
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Mannnn, what’s incredible is having an idea and seeing it come to life. What’s even better is when you have beautiful people on your side to really make it happen. HOMEROOM developed into this concept where we’d introduce art, design and entrepreneu

El Biky
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El Biky

Los Palitos
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Los Palitos

Havana, January 2019
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Havana, January 2019

All smiles
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All smiles

2 years strong with my brothers, watching them grow up is special.
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2 years strong with my brothers, watching them grow up is special.

San Miguel y Oquendo
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San Miguel y Oquendo

Various stops throughout Africa. 4 weeks of additional photos // “Men don’t change the world, women do.” — 1/3 @goincase
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Various stops throughout Africa. 4 weeks of additional photos // “Men don’t change the world, women do.” — 1/3 @goincase

Landed in Casablanca // First leg of the new adventure. Between Casablanca and Marrakech, and a short stint through the mountains, @duepinlac & myself ate enough couscous to last a lifetime — 2/3 @goincase
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Landed in Casablanca // First leg of the new adventure. Between Casablanca and Marrakech, and a short stint through the mountains, @duepinlac & myself ate enough couscous to last a lifetime — 2/3 @goincase

Essaouira, Morocco. Days 35-40 // Shoutout to the Incase family for holding me down over the past year. Especially on this trip. 5 weeks deep and all our camera was good and safe — 3/3 @goincase
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Essaouira, Morocco. Days 35-40 // Shoutout to the Incase family for holding me down over the past year. Especially on this trip. 5 weeks deep and all our camera was good and safe — 3/3 @goincase

I wake up every morning with the intent to start me and my family’s day right. The kids in my life are everything I stand for so I do my best to lead by example and exemplify positivity every single morning. Proud that @thekickbackandco is steadily picking up and our impact is strengthening thanks to the beautiful team we got running. Thank you @starbuckscanada for the shine. #MorningYes
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I wake up every morning with the intent to start me and my family’s day right. The kids in my life are everything I stand for so I do my best to lead by example and exemplify positivity every single morning. Proud that @thekickbackandco is steadily p

1 year ago, now we’re here @ndjolijean
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1 year ago, now we’re here @ndjolijean

I’ve been working on @thekickbackandco with my best friends for the past year. 1000+ pairs later, we’ve committed to this new approach to learning, I’ve had the best time growing in all aspects. Figuring out how to fuel my purpose through my passion has been an experience. I recently put together a class with @schoolbykp on figuring out how to bring passion and purpose together. Hit the link in my bio to learn more. 10% of all sales go right back to The Kickback
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I’ve been working on @thekickbackandco with my best friends for the past year. 1000+ pairs later, we’ve committed to this new approach to learning, I’ve had the best time growing in all aspects. Figuring out how to fuel my purpose through my passion

PEAC3 ON 3ARTH, 2018. // @pumahoops & @thekickbackandco // Full story in bio.
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PEAC3 ON 3ARTH, 2018. // @pumahoops & @thekickbackandco // Full story in bio.

The visual documents the perspectives of the youth, the mentors, and older heads in the community. All providing an interesting take on where Regent Park is at and what we can do better as a community. 
The universal language of sport opened the floor to a conversation kids typically feel like needs to be kept to themselves. Link in Bio.

Directed By: Tier Zero // @pumahoops // @thekickbackandco
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The visual documents the perspectives of the youth, the mentors, and older heads in the community. All providing an interesting take on where Regent Park is at and what we can do better as a community. The universal language of sport opened the floo

Puma Hoops hit up The Kickback this past holiday season to assist in promoting the concept of Peace through their REFORM Platform and their Clyde Court Peace On Earth model. The REFORM platform’s approach is geared towards turning good intentions into positive action. 
The Kickback brought Puma Hoops to Regent Park, and opened the floor to something unheard of in the community. Puma wanted to do more than simply give away sneakers, and The Kickback ensured that happened. 
@pumahoops // @thekickbackandco // @shootforpeace // : @eddiewolfskin
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Puma Hoops hit up The Kickback this past holiday season to assist in promoting the concept of Peace through their REFORM Platform and their Clyde Court Peace On Earth model. The REFORM platform’s approach is geared towards turning good intentions int

This time last year, I remember speaking with @maekan about my goals and purpose through photography and how I plan to expand. Fast forward, and this dream I’m chasing with family and friends is slowly coming together. I’m daily aiming for balance through a healthy combination of personal goals, helping as many people as we can, and making sure my family’s good. You can check the link in my bio to read the story. I also included some 2 articles from the platform that changed my life in terms of outlook, and how I conduct myself on a daily basis. Thanks to that whole team for creating content that carries significant weight.
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This time last year, I remember speaking with @maekan about my goals and purpose through photography and how I plan to expand. Fast forward, and this dream I’m chasing with family and friends is slowly coming together. I’m daily aiming for balance th

This month @giantsofafrica celebrated Mandela 100. In a room full of leaders both youthful and experienced, I am excited and grateful to be part of the continual progress made toward empowering the people of Africa. #Mandela100
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This month @giantsofafrica celebrated Mandela 100. In a room full of leaders both youthful and experienced, I am excited and grateful to be part of the continual progress made toward empowering the people of Africa. #mandela100

Happy Birthday to my big brother, my mentor and the best listener I know. Thank you for pushing the envelope daily and making everyone around you 10x better. You give so much and work harder than anyone I know. You asked me a couple years ago what I wanted to do and that was to find a way to work on meaningful things with my best friends. We did that and we’re just getting started @duepinlac
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Happy Birthday to my big brother, my mentor and the best listener I know. Thank you for pushing the envelope daily and making everyone around you 10x better. You give so much and work harder than anyone I know. You asked me a couple years ago what I

This past October I spent some time in Havana to learn more about the sport of boxing. We came in with the goal of figuring out how @thekickbackandco could improve safety and access to play for this special group of kids I met earlier this year in February. Luis, the gym owner, has instilled a strong sense of family within the walls of their playground. They come in everyday with love and enthusiasm to play, learn, cry and then laugh it off. Being able to document their growth has been a joyous, enriching experience | @goincase #goincase
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This past October I spent some time in Havana to learn more about the sport of boxing. We came in with the goal of figuring out how @thekickbackandco could improve safety and access to play for this special group of kids I met earlier this year in Fe

10.10.18. @duepinlac w the edit | @goincase
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10.10.18. @duepinlac w the edit | @goincase

10.10.18 | @goincase #goincase
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10.10.18 | @goincase #goincase

Havana, February 2018.
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Havana, February 2018.

Havana, after school #EOSR
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Havana, after school #eosr

Played with Canon’s new #EOSR while I was out in Havana last week. More to come.
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Played with Canon’s new #eosr while I was out in Havana last week. More to come.

Youth
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Youth

Youth
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Youth

Youth
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Youth

5 Hand-picked, hardworking kids who love sneakers but more importantly are making changes in their community. As sons, brothers, students, and leaders we worked with athletes to acknowledge their efforts by getting them their Grail. We talked to them about school, the challenges they face and how a pair of sneakers empowers them as they face each day. Head over to @grailed to read the full story.
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5 Hand-picked, hardworking kids who love sneakers but more importantly are making changes in their community. As sons, brothers, students, and leaders we worked with athletes to acknowledge their efforts by getting them their Grail. We talked to them

The pairing of each kid with respective athlete was done with the intent of paying it forward. Each kid has a direct line to the athlete. Whether it was growing up on the same street, attending the same boy’s and girl’s club, or embodying a similar type of gameplay, we did so with the intent to show the kids that the only thing between them and their partner is hard work. And after talking to each kid, we 100% believe in them to get there. Thank You @grailed making this happen for the kids.
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The pairing of each kid with respective athlete was done with the intent of paying it forward. Each kid has a direct line to the athlete. Whether it was growing up on the same street, attending the same boy’s and girl’s club, or embodying a similar t

You remember that one pair of kicks you wanted growing up but they were too expensive? For me it was bred 4s with Nike Air on the back, and the De La Highs. Through @thekickbackandco we partnered with @Grailed to head into the closets of Kyle Lowry, Victor Cruz, Jaelen Strong, Emmanuel Mudiay and Todd Gurley to take 5 pairs from each of their closets to sell on Grailed’s platform to create a pool of funds to get 5 hardworking kids that 1 shoe they covet most. Their Grail. Link in Bio.
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You remember that one pair of kicks you wanted growing up but they were too expensive? For me it was bred 4s with Nike Air on the back, and the De La Highs. Through @thekickbackandco we partnered with @grailed to head into the closets of Kyle Lowry,

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