@serenawilliams - Serena Williams

I’m Olympia’s mom. @serena ships WORLDWIDE.

11.5M followers

51 following

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Flipping into the Open @venuswilliams
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Flipping into the Open @venuswilliams

Proud to be a part of this new PSA with my friends at @allstatefdn. Financial abuse occurs in nearly all cases of domestic violence. But, because we don’t talk about it, the signs are often difficult to see and understand, even for those experiencing it. Let’s start that conversation. Join us in bringing the signs of financial abuse to light.  #ad
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Proud to be a part of this new PSA with my friends at @allstatefdn. Financial abuse occurs in nearly all cases of domestic violence. But, because we don’t talk about it, the signs are often difficult to see and understand, even for those experiencing

The Yvonne Python Wide Leg Cropped Jumpsuit from our August collection just landed @Serena. Don’t miss out.
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The Yvonne Python Wide Leg Cropped Jumpsuit from our August collection just landed @serena. Don’t miss out.

Knowledge is power. #1619project
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Knowledge is power. #1619project

Queen.
@natashagrossmakeupartist @vernonfrancois
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Queen. @natashagrossmakeupartist @vernonfrancois

September is coming!! Thank you @Essence for this opportunity to be seen and heard on the cover of the September issue. 
Photographer: @kwakualston 
Visual Art: @laolunyc
Makeup: @natashagrossmakeupartist
Styling: @mariellebobo
Hair: @vernonfrancois
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September is coming!! Thank you @essence for this opportunity to be seen and heard on the cover of the September issue. Photographer: @kwakualston Visual Art: @laolunyc Makeup: @natashagrossmakeupartist Styling: @mariellebobo Hair: @vernonfrancois

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When the light hits your @audemarspiguet just right.
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When the light hits your @audemarspiguet just right.

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I love any opportunity to play on the same court as @venuswilliams. Check out her YouTube channel for the full episode. Link in bio.
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I love any opportunity to play on the same court as @venuswilliams. Check out her YouTube channel for the full episode. Link in bio.

We’re having a red hot summer over @serena. I designed the Twist Front Dress for everybody and every BODY 
P.S. Have you checked out the Serena IGTV channel? New content coming every week  #BeSeenBeHeard
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Score by @thefrontrunnaz
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We’re having a red hot summer over @serena. I designed the Twist Front Dress for everybody and every BODY P.S. Have you checked out the Serena IGTV channel? New content coming every week #beseenbeheard . Score by @thefrontrunnaz

Golden hues for @harpersbazaarus 
Photographer: @alexilubomirski
Hair: @vernonfrancois
Makeup: @tyronmachhausen
Styling: @menamorado
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Golden hues for @harpersbazaarus Photographer: @alexilubomirski Hair: @vernonfrancois Makeup: @tyronmachhausen Styling: @menamorado

@sportsillustrated Fashionable Fifty Issue.

Photographed by @jefferysalter 
Styling by @jasonbolden 
Makeup by @paulinebriscoe 
Hair by @lorraine_dublin
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@sportsillustrated Fashionable Fifty Issue. Photographed by @jefferysalter Styling by @jasonbolden Makeup by @paulinebriscoe Hair by @lorraine_dublin

What a fun 2 weeks for me!! Congrats to Simona who was the best player at this year’s Wimbledon. Everyday I am a step closer! Thank you everyone for all the support I truly love you all xxx
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What a fun 2 weeks for me!! Congrats to Simona who was the best player at this year’s Wimbledon. Everyday I am a step closer! Thank you everyone for all the support I truly love you all xxx

I’m proud to use my voice and words to share an essay on the raw feelings I had during a match we may all remember. The essay and unretouched photos are live on @harpersbazaarus. Link in bio. 
Photographed by @alexilubomirski
Hair by @vernonfrancois
Makeup by @tyronmachhausen
Styling by @menamorado
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I’m proud to use my voice and words to share an essay on the raw feelings I had during a match we may all remember. The essay and unretouched photos are live on @harpersbazaarus. Link in bio. Photographed by @alexilubomirski Hair by @vernonfrancois

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Let the games begin!
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Let the games begin!

When @adwoaaboah of @gurlstalk asks you to sit down to talk about winning at life. @nikewomen
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When @adwoaaboah of @gurlstalk asks you to sit down to talk about winning at life. @nikewomen

Came to conquer.  Wear our S on your chest with the limited edition London ‘S’ Sweater. Head to @serena to grab yours just in time for Wimbledon and show your support! #BeSeenBeHeard #weshipworldwide
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Came to conquer. Wear our S on your chest with the limited edition London ‘S’ Sweater. Head to @serena to grab yours just in time for Wimbledon and show your support! #beseenbeheard #weshipworldwide

In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.
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In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.

@carowozniacki @davidlee I was so happy to see such two amazing people united with love. Here’s to a lifetime together ️
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@carowozniacki @davidlee I was so happy to see such two amazing people united with love. Here’s to a lifetime together ️

Nobody loves you like I do. @venuswilliams #sisters
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Nobody loves you like I do. @venuswilliams #sisters

Braiding started in Africa with the Himba people of Namibia. We have been braiding our hair for centuries. In many African tribes braided hairstyles were a unique way to identify each tribe. Because of the time it would take people would often take the time to socialize. It began with the elders braiding their children, then the children would watch and learn from them.  The tradition of bonding was carried on for generations, and quickly made its way across the world. I am honored to share this bonding experience with my own daughter and add another generation of historic traditions. @olympiaohanian
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Braiding started in Africa with the Himba people of Namibia. We have been braiding our hair for centuries. In many African tribes braided hairstyles were a unique way to identify each tribe. Because of the time it would take people would often take t

Remember when I asked you to tell me a story at 2am outside our hotel? Than I fell asleep standing in your arms? ️@alexisohanian @thepeninsulaparis
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Remember when I asked you to tell me a story at 2am outside our hotel? Than I fell asleep standing in your arms? ️@alexisohanian @thepeninsulaparis

It’s a beautiful day in the neighborhood. @thepeninsulaparis my second home. So obsessed with this hotel.
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It’s a beautiful day in the neighborhood. @thepeninsulaparis my second home. So obsessed with this hotel.

Be the brand. Starting @Serena and @Serena.Ventures are just a few steps. Honored to be the first athlete on @Forbes #SelfMadeWomen list.

Hair by @lorraine_dublin 
Makeup by @paulinebriscoe
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Be the brand. Starting @serena and @serena.ventures are just a few steps. Honored to be the first athlete on @forbes #selfmadewomen list. Hair by @lorraine_dublin Makeup by @paulinebriscoe

Yesterday was not my day. But it’s about getting up time and time again after you fall. Here’s to a multitude of tomorrows.
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Yesterday was not my day. But it’s about getting up time and time again after you fall. Here’s to a multitude of tomorrows.

Matching with my bestie @olympiaohanian thanks @nikecourt and @virgilabloh
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Matching with my bestie @olympiaohanian thanks @nikecourt and @virgilabloh

Day off getting reflexology at the @thepeninsulaparis @olympiaohanian joined us. She’s obsessed with the little mermaid (So am I)🤫🤫🤫
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Day off getting reflexology at the @thepeninsulaparis @olympiaohanian joined us. She’s obsessed with the little mermaid (So am I)🤫🤫🤫

Win my 800th tour match ️
Wear the limited edition @Serena Paris Tee (in Paris) ️
Be Great ️
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Win my 800th tour match ️ Wear the limited edition @serena Paris Tee (in Paris) ️ Be Great ️

Let the Roland Garros begin. Here is my French Open look designed by @virgilabloh and @nike.
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Let the Roland Garros begin. Here is my French Open look designed by @virgilabloh and @nike.

Here’s to my 11million followers dance. Thanks everyone. I love all of you!!!
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Here’s to my 11million followers dance. Thanks everyone. I love all of you!!!

Revealing the new @Serena Eiffel tank top at @disneylandparis just now Available now But super limited link in bio
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Revealing the new @serena Eiffel tank top at @disneylandparis just now Available now But super limited link in bio

Je t’aime, @serena ️
Get the full look at the link in bio:
Every “Body” Needs a Tulle Skirt
Signature S High Waist Briefs in Black
Irresistible Tee in Black
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Je t’aime, @serena ️ Get the full look at the link in bio: Every “Body” Needs a Tulle Skirt Signature S High Waist Briefs in Black Irresistible Tee in Black

Goallllllllll
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Goallllllllll

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Love the energy from my partners at @VerizonMedia. Thanks @gurugk for introducing me to @YahooPlay and showing me that @YahooSports knows great content . Also honored to surprise the bright future female entrepreneurs at @BUILTBYGIRLS.
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Love the energy from my partners at @verizonmedia. Thanks @gurugk for introducing me to @yahooplay and showing me that @yahoosports knows great content . Also honored to surprise the bright future female entrepreneurs at @builtbygirls.

Tell me more @alexisohanian
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Tell me more @alexisohanian

#MetGala 2019. Co-Chair of CAMP. Thank you @versace for bringing camp to the carpet and @audemarspiguet for keeping me on time.
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#metgala 2019. Co-Chair of CAMP. Thank you @versace for bringing camp to the carpet and @audemarspiguet for keeping me on time.

I’ve MET my match. @lincoln
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I’ve MET my match. @lincoln

Monday is coming...
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Monday is coming...

I take fictional characters Like the @avengers way too seriously.
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I take fictional characters Like the @avengers way too seriously.

Last week at #BoFWest. Stay tuned for the full video of my talk on @bof.
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Last week at #bofwest . Stay tuned for the full video of my talk on @bof.

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The Business of Fashion cover story is out now. @BoF
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The Business of Fashion cover story is out now. @bof

History in the making....
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History in the making....

In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.
Slide right to see a few brands in our portfolio. We have so many exciting things coming up! Learn more at serenaventures.com. Link in bio.
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In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, cre

@carowozniacki bachelorette @backstreetboys and Vegas are not ready for us #caroscrew
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@carowozniacki bachelorette @backstreetboys and Vegas are not ready for us #caroscrew

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