@sonyalpha - Sony | Alpha

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Today, we celebrate you. Watch the full #BeAlpha film above.
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“Don’t go because someone tells you to go.
Don’t go because everyone else is going.
Don’t go because it would make you look good.
Or because you can make IT look good.

Go because you have to go.
Go because it was written on your DNA.
Go because it pours out from every seam and dream...
And every map that leads you to the unknown.

And every thought that seems to come back
to the one thing that rips you out of bed at night.

And when you go...
Go with eyes open.
Go fast.
Go nimble.
Go passionately.
Go without sleep if you have to.
However you go, go all in.

And if you don’t like the rhythm, just change the beat.

And as you go, remember...
The world is waiting for your perspective.”
#WorldPhotographyDay #SonyAlpha
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Today, we celebrate you. Watch the full #bealpha film above. • • “Don’t go because someone tells you to go. Don’t go because everyone else is going. Don’t go because it would make you look good. Or because you can make IT look good. Go because you h

: @mmeyers76 “This was my first visit to Oregon, and my first Sony Kando Trip, and I couldn’t have been more impressed with both. Mornings here were beautiful with fog over the lake every day - perfect shooting conditions. I was also fortunate enough to get my hands on an a7R IV to capture it all, and blown away by the detail from that massive sensor. Even cropped way in you can still make out @senseofhuber’s camera strap!” | #SonyAlpha a7R IV | 24mm f1.4 GM | f2.8 | 1/125 sec | ISO 400 | #SonyKandoTrip #BeAlpha
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: @mmeyers76 “This was my first visit to Oregon, and my first Sony Kando Trip, and I couldn’t have been more impressed with both. Mornings here were beautiful with fog over the lake every day - perfect shooting conditions. I was also fortunate enough

Thank you to all the amazing creators who joined us this week at #SonyKandoTrip and to those who inspire us daily. As we wrap up our week, check out this awesome video created by @asenseofhuber and @tommylundberg for a look into what “Kando” is all about  “Photography has such a powerful way of bringing together like-minded people to create. I’m so grateful to be part of the #AlphaCollective and for experiences like these where I’m surrounded by other passionate artists. Here’s what @TommyLundberg and I made over the past few days during our Sony Kando 3.0 trip in Oregon. The images in this animation were captured on the brand new #SonyAlpha a7R IV. It was such a treat to hang and collaborate with so many legends- Check out all of the super talented photographers mentioned below in the video by order of appearance! ”
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@asenseofhuber
@tommylundberg
@shortstache
@jnsilva
@nicolepickles
@worldpins
@ashleyinwanderland
@danjoyce
@charlysavely
@theanthonycastro
@so.shauna
@monaris_
@connorsurdi
@jude_allen
@ijustine
@jennaezarik
@erubes1
@funforlouis
@johnny.flowers
@pierretlambert
@colette.peri
@littlecoal
@dave.krugman
#BeAlpha
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Thank you to all the amazing creators who joined us this week at #sonykandotrip and to those who inspire us daily. As we wrap up our week, check out this awesome video created by @asenseofhuber and @tommylundberg for a look into what “Kando” is all a

Early morning adventures captured by @theanthonycastro with the #SonyAlpha a7R IV. “A surreal morning kayaking here in Sunriver, Oregon, during #SonyKandoTrip. We had no idea what to expect, yet couldnt have asked for anything better. The fog covered everything within a hundred yards of viewing distance leaving nothing but the pines peeking through. So stoked I was able to capture this moment on the new Sony a7R IV!” | a7R IV | 16-35mm F2.8 GM | F4.5 | 1/2500 | ISO 400 | #BeAlpha
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Early morning adventures captured by @theanthonycastro with the #sonyalpha a7R IV. “A surreal morning kayaking here in Sunriver, Oregon, during #sonykandotrip . We had no idea what to expect, yet couldnt have asked for anything better. The fog covered

#SonyKandoTrip continues with this view captured by #AlphaCollective member @AroundQ taken with the 70-200mm G-Master lens “I love telephoto lenses like the 70-200mm because they are so versatile in open space. Shooting at 200mm compresses the image and brings the mountains and roads closer to you. It also give you a different perspective instead of always shooting wide for landscapes.“ | a7R III | 70-200mm | 200 | f8 | 1/250 sec | ISO 500 | #BeAlpha
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#sonykandotrip continues with this view captured by #alphacollective member @aroundq taken with the 70-200mm G-Master lens “I love telephoto lenses like the 70-200mm because they are so versatile in open space. Shooting at 200mm compresses the image

Star trails at #SonyKandoTrip captured by photographer @stanmoniz  Here’s a helpful tip for capturing star trails under a full moon  “When shooting under the light of a bright moon try a setting of 40 minutes at f11 and ISO 200. This is what I did here and you might be surprised what you come up with. Star trailing at Kando Trip 3.0 couldn’t be less then inspiring 🤙” | a7R III | 24mm F1.4 GM| F11 | 40 minutes | ISO 200 | #BeAlpha
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Star trails at #sonykandotrip captured by photographer @stanmoniz Here’s a helpful tip for capturing star trails under a full moon “When shooting under the light of a bright moon try a setting of 40 minutes at f11 and ISO 200. This is what I did he

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If you haven’t heard the news yet, it’s #SonyKandoTrip this week and we are here in Oregon with a whole bunch of talented photographers capturing all types of photography and video. Here’s a shot from photographer @max.bon who captured this while testing our brand new a7R IV ”Just arrived from the airport and with a new a7R IV in my hands I began strolling around the stunning resort and catching up with my Sony gang...and BOOM, models, set, make up and lighting all meticulously (as always) arranged on the shores of an Oregonian stream. I quickly adjusted my settings, checked the light and let the camera go to work! Now that’s how you kick off an event! Thank you @sonyalpha!!” | #SonyAlpha a7R IV | 85mm F1.4 GM | F2 | 1/800 sec | ISO 100 | #BeAlpha
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If you haven’t heard the news yet, it’s #sonykandotrip this week and we are here in Oregon with a whole bunch of talented photographers capturing all types of photography and video. Here’s a shot from photographer @max.bon who captured this while tes

Kando Trip 3.0 has officially begun! Here’s a shot from our very first sunrise captured by #AlphaCollective member @erickhercules accompanied by some horses  “Today marked the first day of our #SonyKandoTrip. After reuniting with fellow shooters and staying up way too late, we woke up at 5:30 AM to go shoot cowgirls and horses. We had some heavy fog and the horses were pretty far away for the most part. Since I’ve never tried the 135mm 1.8 G master lens before, this was the perfect opportunity for me to see if the rumors were true. Honestly, the sharpness of the subjects and super soft bokeh of this lens made this morning’s shoot an incredible experience. I’ll be keeping it on my kit for the remainder of the trip!” #BeAlpha
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Kando Trip 3.0 has officially begun! Here’s a shot from our very first sunrise captured by #alphacollective member @erickhercules accompanied by some horses “Today marked the first day of our #sonykandotrip . After reuniting with fellow shooters and

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It’s the weekend! Celebrate by blessing your eyes with a few of our favorite shots from talented photographer @matt.ferr (and recent addition to our #AlphaCollective team!)  From the first moment I picked up a camera I knew it would be a remarkable way to express my creativity. What I didn't know is how far it would take me around the world and how many friendships & experiences I would gain along the way. It's been a rewarding journey and I'm excited to join the Sony Alpha Imaging Collective team. Sony has brought monumental tools to the market and their gear has empowered me to deliver my best creative work. (All images shot on the #SonyAlpha a7R III.) Be sure to give Matt a shout below for a warm welcome to the Alpha Imaging Collective and check out more of his work here @matt.ferr
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It’s the weekend! Celebrate by blessing your eyes with a few of our favorite shots from talented photographer @matt.ferr (and recent addition to our #alphacollective team!) "From the first moment I picked up a camera I knew it would be a remarkable

An epic sunset over the Pyramids of Giza captured by #AlphaCollective member @oveck  Some memories of Egypt, an ancient magical land. I shot this during a trip to Egypt last year on the last day of the trip. I suppose it needed to be an epic sunset over the city with the Pyramids of Giza in the background for me to be stunt and wanna go back to this amazing country. | #SonyAlpha a7R III | 70-200mm F2.8 GM | 200mm | F4 | 1/640 sec | ISO 400 | #BeAlpha
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An epic sunset over the Pyramids of Giza captured by #alphacollective member @oveck "Some memories of Egypt, an ancient magical land. I shot this during a trip to Egypt last year on the last day of the trip. I suppose it needed to be an epic sunset

#AlphaCollective member @stanmoniz shares this dreamy view of Alabama Hills captured with the 24mm F1.4 G-Master lens  It's already a known fact that the 24mm GM can produce sharp stars at f1.4, but, try even stopping it down to f2.8. The realism and sharpness you get out of space in a lens of this size is just unheard of. It's definitely a serious tool to unlocking the door to endless creativity... I've said it before and I will say it again, the 24mm GM is a boss in the field of astrophotography. | #SonyAlpha a7R III | 24mm F1.4 GM | f2.8 | 20 sec | ISO 6400 | #BeAlpha
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#alphacollective member @stanmoniz shares this dreamy view of Alabama Hills captured with the 24mm F1.4 G-Master lens "It's already a known fact that the 24mm GM can produce sharp stars at f1.4, but, try even stopping it down to f2.8. The realism an

Photographer @samoetiker shares a few different selects of Italy's Tre Cime di Lavaredo mountain peaks. Swipe to see how @samoetiker uses different elements in the frame to create unique perspectives. (All shot on the #SonyAlpha a7 III + 24-105mm f4 )
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Photographer @samoetiker on the first photo: When shooting in the mountains it can be easy to loose the sense of how big your surroundings are. I like to try and place objects in my shots to help convey the sheer size of the landscape. In this shot, my buddy @daniel_koehalmi found the perfect location to give us this sense of scale. #BeAlpha
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Photographer @samoetiker shares a few different selects of Italy's Tre Cime di Lavaredo mountain peaks. Swipe to see how @samoetiker uses different elements in the frame to create unique perspectives. (All shot on the #sonyalpha a7 III + 24-105mm f4

Last month we journeyed to the South Island of New Zealand with our #AlphaCollective crew and we’re lucky enough to meet local photographer @newzealandphotographs along the way. This shot was taken on one of the nights he joined us to chase some stars. Can you imagine being at this location and seeing this pop up on your camera screen after the first click? It didn't take long before there were a couple of the enthusiastic Sony crew coming up behind me to set up. One of them, @missjessbess gave me some excellent tips on stacking for less noise. I took 15 images, one after another with the same settings. I was using the Sony 16-35mm f2.8 G Master and my ISO was 12,800 with a 6 second shutter speed. This allowed for lots of detail with minimal star movement. I was amazed at how sharp this lens was as well. I stacked the images together in post production and the final image has next to no noise as it has used 90 seconds worth of data and has reduced the noise pixels. | #SonyAlpha a7R III | 16-35mm f2.8 GM | 16mm | 6 sec | ISO 12800 | #BeAlpha #AICdoesNewZealand
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Last month we journeyed to the South Island of New Zealand with our #alphacollective crew and we’re lucky enough to meet local photographer @newzealandphotographs along the way. This shot was taken on one of the nights he joined us to chase some star

Talented photographer @samoetiker shares this tip to help get a beautiful shot like this one here  When shooting landscapes I always look for interesting ways to frame my image. Adding some objects to the foreground helps to create a sense of depth, and leads the eye through the image towards the subject. For this shot I used some of the flowers in the meadow to add some interest to the foreground, while adding a splash of colour at the same time. | #SonyAlpha a7 III | 24-105mm f4 | 31mm | f5.6 | 1/400 sec | ISO 100 | #BeAlpha
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Talented photographer @samoetiker shares this tip to help get a beautiful shot like this one here "When shooting landscapes I always look for interesting ways to frame my image. Adding some objects to the foreground helps to create a sense of depth,

Photographer @ali_olfat shares this moody long exposure taken at Moraine Lake  In an attempt to do something different at such a heavily photographed location, I decided to show off the cloud movement over two minutes. For this, I took a few longer shots exposed for the cloud movement and one of me standing with the headlamp. Luckily, it's all super easy to do yourself with the Imaging Edge mobile app. | #SonyAlpha a7 III | 16-35mm f4 | 16mm | f4 | Background: 188 sec, ISO 400 | Foreground: 15 sec, ISO 1250 | #BeAlpha
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Photographer @ali_olfat shares this moody long exposure taken at Moraine Lake "In an attempt to do something different at such a heavily photographed location, I decided to show off the cloud movement over two minutes. For this, I took a few longer

ICYMI: Today we announced the all-new RX100 VII compact camera. This little guy packs a whole lot of speed and power including 60 AF/AE calculations per second and 20 fps blackout-free shooting. It also has Real-time Tracking and Real-time Eye AF capabilities for stills and video, the ability to shoot at up to 90 fps in Single Burst Shooting Drive mode, a microphone jack, and LOTS of other features. Photographer and #AlphaCollective member @edsel shares some of his first thoughts on this new addition to our #SonyRX line-up: I'm blown away by the technological feat of the new Sony RX100 VII. Every iteration of this camera has seen a huge improvement, but this is almost an entire internal overhaul making it possibly the most versatile camera ever released on the market. With 20fps of continuous, black-out free shooting and a 24-200mm lens you can shoot sports and action. It also has stabilized video, a flip-up screen, a microphone jack for vlogging in 4K, and Sony’s new Eye AF technology for guaranteed sharp portraits. I’m not sure how they did it, but Sony leveled up on the new RX100 VII all over again.” Be sure to check our LINK IN BIO for all the details and camera specs, and swipe to see a series of images all captured with the RX100 VII by various creators. #BeAlpha
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ICYMI: Today we announced the all-new RX100 VII compact camera. This little guy packs a whole lot of speed and power including 60 AF/AE calculations per second and 20 fps blackout-free shooting. It also has Real-time Tracking and Real-time Eye AF ca

A new generation of compact speed and power has arrived-- meet the all-new RX100 VII. This premium compact camera is packed full of technologies that were previously only available in our a9 full-frame camera and allows creators to achieve new levels of performance using a compact camera for both stills and movie shooting. Some of the features of the RX100 VII include a newly developed image sensor, an a9 level of speed performance, Real-time tracking and Real-time AF for both stills and video, a 24-200mm F2.8-F4.5 zoom lens, and MUCH more. Visit our LINK IN BIO for all the #SonyRX details 
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“The RX100 VII sets a new standard for performance in compact cameras. Sony will continue to drive innovation in the world of imaging, constantly pushing to empower creators with the most capable tools that allow them to realize their vision, and create like they have never been able to before.” - Neal Manowitz, Deputy President of Imaging Products and Solutions at Sony Electronics (Photo via @erickhercules)
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A new generation of compact speed and power has arrived-- meet the all-new RX100 VII. This premium compact camera is packed full of technologies that were previously only available in our a9 full-frame camera and allows creators to achieve new levels

Pro photographer @andykatzphoto shares some images taken while testing our newest full-frame mirrorless camera, the #SonyAlpha a7R IV. Here are some of his thoughts on how this camera changes the game in the industry  “The a7R IV is huge for me because I make a lot of large prints and this is going to take it to a new level. I think large prints are incredibly powerful. Even if you’re not making large prints, the kind of freedom you get as a photographer with this resolution is unlike anything you’ve ever experienced before. When I teach, I try to tell everyone to keep as much in the frame so you don't have to crop, but sometimes you just do. To be able to take a section of a photo and still produce an amazing print gives you a real advantage.” | a7R IV | #BeAlpha
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Pro photographer @andykatzphoto shares some images taken while testing our newest full-frame mirrorless camera, the #sonyalpha a7R IV. Here are some of his thoughts on how this camera changes the game in the industry “The a7R IV is huge for me becau

Photographer and #SonyArtisan @pedromcbride was one of the first photographers to go constellation chasing with the all-new #SonyAlpha a7R IV full-frame mirrorless camera. Pete shares, The camera was just released and is amazing in low light and high contrast scenarios. The moon was hiding while I was chasing the Milky Way so it was a good time to try it out. Using the built-in intervalometer combined with this better sensor was a real treat for me particularly because I do a lot of nighttime photography and timelapses. Shooting something that can handle weather and straddle the line between medium format in a lightweight expedition worthy body is remarkable. It's small but can make print sizes way beyond its weight. | #SonyAlpha a7R IV | 22mm | f4 | 25 sec | ISO 12800 | #BeAlpha
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Photographer and #sonyartisan @pedromcbride was one of the first photographers to go constellation chasing with the all-new #sonyalpha a7R IV full-frame mirrorless camera. Pete shares, "The camera was just released and is amazing in low light and hig

A view of the Kuril Islands shared by the legendary @chrisburkard  For the last few weeks I have been beta testing the new a7R IV - the new 61-megapixel full-frame powerhouse from @sonyalpha. The camera just got released so I can finally answer all those who have been asking what I have been shooting with on my last few expeditions. In low light & high contrast scenarios, especially like this with dark shadows and bright highlights, I heavily rely on the 15 stops of dynamic range to bring back the details. Rain, sleet, salty wind and darn near terrible conditions have been zero issue for the weather-sealing. Shooting something that straddles the line between medium format in a small lightweight expedition worthy package has been insane. Especially when producing work you want to print as large as humanly possible. | #SonyAlpha a7R IV | #BeAlpha
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A view of the Kuril Islands shared by the legendary @chrisburkard "For the last few weeks I have been beta testing the new a7R IV - the new 61-megapixel full-frame powerhouse from @sonyalpha. The camera just got released so I can finally answer all

Photographer @briansmithphoto shares a different experience captured with the new a7R IV. Scroll through to see this #streetphotography series taken in Miami. This will be my next workhorse camera. One of the most noticeable things is the jump to the 61 megapixel sensor. That’s a very significant jump in resolution and once you start to look closely at the files you realize just how much more detail you capture. This camera also adds a 16 shot pixel shift compared to the four shot pixel shift in the previous generation. This allows you to combine the images in post into what becomes a 420 megapixel RAW capture which is really spectacular.” #BeAlpha
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Photographer @briansmithphoto shares a different experience captured with the new a7R IV. Scroll through to see this #streetphotography series taken in Miami. "This will be my next workhorse camera. One of the most noticeable things is the jump to th

Photographer @colbybrownphotography made some new friends while testing out the new a7R IV full-frame camera.. we'd like to think it's because of Colby's shiny new toy. Here are his first thoughts It was a blast using the new #SonyAlpha a7R IV in Alaska for the last few weeks. While the 61mp sensor is getting a lot of attention, it is the addition of a vastly improved AF system, 15-stops of dynamic range, improved IBIS, all while maintaining 10 FPS that makes this camera so unique. My key takeaway is that the a7R IV is both evolutionary and revolutionary. In terms of its natural evolution as the latest Sony flagship mirrorless camera, you can look at its new design/egonomics, dual UHS-II card slots, improved weather sealing and adjustable AF point color selection to name a few. Current Sony shooters and holdouts had requested all of these features, and I am sure everyone is stoked to see these changes. | a7R IV | 200-600mm f/5.6-6.3 G | #BeAlpha
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Photographer @colbybrownphotography made some new friends while testing out the new a7R IV full-frame camera.. we'd like to think it's because of Colby's shiny new toy. Here are his first thoughts "It was a blast using the new #sonyalpha a7R IV in Al

Photographer @chrisburkard was one of the first to test out the all-new #SonyAlpha a7R IV. Naturally, he decided to take it on an epic expedition to Russia's Kuril Islands. Here are some of his first impressions: The a7R IV is the camera I have always dreamt about.  Small enough to take on the expedition and hike with but with quality that rivals any medium format available…in your hand it feels like the most intuitive device I have ever used.  I am halfway through my expedition to the Kuril Islands, some of the most remote and beautiful islands in the world that string out between Russia’s Far East Kamchatka Peninsula and Japan.  To call this place harsh would be an understatement…constant rain, fog & ferocious wind are the norm amongst these active volcanic islands, which is what makes documenting the place so incredibly challenging.  Every day my a7R IV has taken a beating from the weather while at the same time providing me with some of the most beautiful images I have ever taken.  The camera has brought me back to the joy of shooting my first digital camera, and in many ways, it has helped me bring this remote and wild place to life in a way that I hope makes people feel more engaged about nature and its ability to change our lives. | a7R IV | 10mm | f/9 | 1/160 sec | ISO 100 | #BeAlpha
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Photographer @chrisburkard was one of the first to test out the all-new #sonyalpha a7R IV. Naturally, he decided to take it on an epic expedition to Russia's Kuril Islands. Here are some of his first impressions: "The a7R IV is the camera I have alwa

The next generation of high-resolution cameras have arrived -- meet the all-new a7R IV. This new addition to our full-frame mirrorless camera lineup offers the world’s first 61.0 MP full-frame image sensor, 15-stop dynamic range, continuous bursts up to 10 fps, updated design enhancements, and much more. Visit our link in bio for all the details and specs.
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We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance. Combining medium format level image quality with high speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability, the new Alpha 7R IV will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.” - Neal Manowitz (Deputy President of Imaging Product and Solutions Americas at Sony Electronics) #BeAlpha
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The next generation of high-resolution cameras have arrived -- meet the all-new a7R IV. This new addition to our full-frame mirrorless camera lineup offers the world’s first 61.0 MP full-frame image sensor, 15-stop dynamic range, continuous bursts up

If these images don’t warm your heart, we don’t know what will  Photographer and wildlife queen @charlottelittlewolf shares, “The thing I love about wildlife photography is that it keeps you on your toes. You never know when something is going to pop up or fly away. The new firmware update with animal eye auto-focus further helps me to not miss a shot and keep those eyes sharp.” | #SonyAlpha a7R III | 100-400mm GM | 400mm | f5.6 | 1/800 | #SonyAlphaAnimalPortrait #BeAlpha
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If these images don’t warm your heart, we don’t know what will Photographer and wildlife queen @charlottelittlewolf shares, “The thing I love about wildlife photography is that it keeps you on your toes. You never know when something is going to pop

: @mattkloskowski As a landscape and outdoor photographer, I’m used to shooting narrow apertures to achieve the largest depth of field. But shooting with a 35mm f/1.8 lens gave me a new world of creativity to work with. Shooting at such a wide aperture let’s you really show off details (or a subject) in a scene, while still using the wide field of view to help tell the story of a larger scene. | #SonyAlpha a9 | 35mm F1.8 | 1/40 sec | ISO 400 | #BeAlpha #SonyArtisan

ICYMI: We announced the newest addition to our lens line-up, the 35mm F1.8, which was used to capture this shot here. Be sure to check out our LINK IN BIO to learn more
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: @mattkloskowski "As a landscape and outdoor photographer, I’m used to shooting narrow apertures to achieve the largest depth of field. But shooting with a 35mm f/1.8 lens gave me a new world of creativity to work with. Shooting at such a wide apert

Views of New York City captured by #AlphaCollective member and local NY photographer @jnsilva who took the new 35mm F1.8 prime lens for a walk around the city  35mm is my favorite focal length to shoot at because, in my opinion, it's the focal length with the most versatility. Portraits, landscapes, street, details -- you can capture them all with the right 35mm. The first thing I noticed about this lens is how light it is, making it the perfect companion for my street excursions in NYC. After shooting with it for a few days, I was blown away not only by how fast it focused and how sharp my images were but also by how smooth the bokeh was when I shot wide open. I'd highly recommend this lens to anyone looking for a compact and efficient all-around lens to add to their arsenal. | #SonyAlpha a7 III | 35mm F1.8 | #BeAlpha
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Views of New York City captured by #alphacollective member and local NY photographer @jnsilva who took the new 35mm F1.8 prime lens for a walk around the city "35mm is my favorite focal length to shoot at because, in my opinion, it's the focal lengt

Introducing the latest addition to our E-mount full-frame lens line-up, the FE 35mm F1.8 wide-angle prime lens. This compact lens offers a light-weight body paired with a large aperture, making it a versatile option for a wide range of photography needs. Swipe to see some of the first few images taken with this new lens and be sure to check our LINK IN BIO to learn more (including pricing and availability)
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Photographer and #AlphaCollective member @dane.isaac, one of the photographers who had the opportunity to test out the all-new 35mm F1.8, shares his experience trying out this lens  I was truly honored to be one of the first people to test the 35mm F1.8 prime lens. I shoot at 35mm almost every day as this is my favorite focal length and this did not disappoint. The obvious take away is the size and weight; it makes it less of a job to carry around. The surprise came from the picture quality and the focusing speeds which truly blew me away. #SonyAlpha #BeAlpha
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Introducing the latest addition to our E-mount full-frame lens line-up, the FE 35mm F1.8 wide-angle prime lens. This compact lens offers a light-weight body paired with a large aperture, making it a versatile option for a wide range of photography ne

: @karlzoltan I was finally was taken to The Spot in Ohio and what a great place to utilize my favorite lens, the Sony 12-24mm F4 G. These trees were made to shoot with the wide angle. I love how much scenery I can fill the frame with using the wide angle. You have keep in mind the massive view and perspective to maximize the effects of this great lens. | #SonyAlpha a7R III | 12-24mm F4 G | 12mm | F20 | 1/60 sec | ISO 50 | #BeAlpha #AlphaCollective
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: @karlzoltan "I was finally was taken to "The Spot" in Ohio and what a great place to utilize my favorite lens, the Sony 12-24mm F4 G. These trees were made to shoot with the wide angle. I love how much scenery I can fill the frame with using the wi

Photographer @december19 shares view taken at Bangkok's popular Ratchaprasong Intersection  This intersection is a really famous spot for both local and foreigner photographers. It can be taken both day time and night time. I came here at rush hour during the night time to capture the movement of the light. When the light was green, I took the shot the moment the car started moving and got it! I kept it super steady shooting handheld at f/2.8 and a shutter speed of 1/8 without any tripod. | a7R III | 16-35mm GM | 16mm |  f2.8 | 1/8 sec | ISO 500 | #SonyAlpha #BeAlpha
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Photographer @december19 shares view taken at Bangkok's popular Ratchaprasong Intersection "This intersection is a really famous spot for both local and foreigner photographers. It can be taken both day time and night time. I came here at rush hour

: @tiffpenguin One of the goodest boys I know. It’s never easy photographing a moving subject (especially when it’s an animal), but I’ve been using the new Animal Eye AF feature from the latest firmware update on my a7R III to help me capture the sharpest images possible. This new feature helps you nail the focus every time by locking the animal’s eye in focus no matter how much they’re moving while your shooting. | #SonyAlpha a7R III | 24-70mm f2.8 | f2.8 | 1/1000 sec | ISO 320 | #SonyAlphaAnimalPortrait #AlphaCollective #BeAlpha
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: @tiffpenguin "One of the goodest boys I know. It’s never easy photographing a moving subject (especially when it’s an animal), but I’ve been using the new Animal Eye AF feature from the latest firmware update on my a7R III to help me capture the sh

An All-American view captured by #AlphaCollective member @marcodegennarophotos  It's the Fourth of July and the season for fireworks, which is one of my favorite things to shoot. I fire off continuous shots for 2 to 6 seconds at a clip throughout the show. I usually open the shutter as soon as I hear each explosion of the mortars. At this location it is usually very windy, and since a long lens is necessary, the IBIS of the Sony a7R III in conjunction with a sturdy tripod helps me keep my images tac-sharp. Wishing you and yours a very happy and safe Fourth of July. | #SonyAlpha a7R III | 70-200mm F2.8 | 191mm | F8 | 6 sec | ISO 50 | #BeAlpha #AlphaCollective
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An All-American view captured by #alphacollective member @marcodegennarophotos "It's the Fourth of July and the season for fireworks, which is one of my favorite things to shoot. I fire off continuous shots for 2 to 6 seconds at a clip throughout th

Two photographers @mmeyers76 and @danorst traveled half way around the world to get a front row view of one of the most unique experiences a photographer can capture. Here is a first look at what they were able to capture with their #SonyAlpha gear  “Dan (@danorst) and I (@mmeyers76) expected the total solar eclipse in Chile to be one of the coolest things we’d ever seen. It was that and then some. Not only was the event itself incredible, but the Chilean people were almost impossibly warm, friendly and generous. Thousands turned out and were in absolute awe, the two of us among them. To shoot it, we had six a7R IIIs working (one on the crowd, five to shoot photos, video and time-lapse of the eclipse), along with two RX0 IIs to capture BTS. We are very excited about the content we captured and will both be editing and posting more from our adventure during the coming days, but wanted to share this moment from just after totality tonight. If you look closely, you can actually see the cratered edges of the lunar surface backlit from the sun.” | a7R III | 100-400mm G-Master | f5.6 | ISO 1250 | #BeAlpha #EclipseSolar2019
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Two photographers @mmeyers76 and @danorst traveled half way around the world to get a front row view of one of the most unique experiences a photographer can capture. Here is a first look at what they were able to capture with their #sonyalpha gear

: @nateinthewild Centered in the Brooks Range of Alaska, nearly 500,000 caribou migrate through the Gates of the Arctic National Park twice every year. The sea of animals had already passed through by the time we arrived, but I got to spend a quiet morning with this lone straggler as he tried to catch up with his friends. A telephoto is indispensable when shooting in vast landscapes. The compression helps convey the scale and draw your subjects closer. | #SonyAlpha a7R III | 70-200mm f/4 G | 200 mm | f/5.6 | 1/800 | ISO 200 | #BeAlpha #AlphaCollective
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: @nateinthewild "Centered in the Brooks Range of Alaska, nearly 500,000 caribou migrate through the Gates of the Arctic National Park twice every year. The sea of animals had already passed through by the time we arrived, but I got to spend a quiet

Photographer @therealperfectionist brings us back to our regularly scheduled content with this shot taken of India's one-of-a-kind architecture. The best places to discover are often the ones close to home. What really intrigued me is the pattern of this infrastructure and the way the people contributed to the image by hanging their clothes outside. This added a perfect balance of color to contrast the structure and add a unique element to the shot. | a7R III | 16-35mm f/4 | f/4 | 1/1600 | ISO 320 | #SonyAlpha #BeAlpha
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Photographer @therealperfectionist brings us back to our regularly scheduled content with this shot taken of India's one-of-a-kind architecture. "The best places to discover are often the ones close to home. What really intrigued me is the pattern of

: @mmeyers76 “Morning fog over the lake in Wanaka gave a really surreal look to this iconic location. One of the things that makes this location so incredible is that it looks so different depending on conditions. I shot it four times in two days and each time had a completely different feel to it.” | #SonyAlpha a7R III | 16-35mm f2.8 GM | 35mm | f16 | 2.5 sec | ISO 100 | #AICdoesNewZealand #BeAlpha
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: @mmeyers76 “Morning fog over the lake in Wanaka gave a really surreal look to this iconic location. One of the things that makes this location so incredible is that it looks so different depending on conditions. I shot it four times in two days and

#AlphaCollective member @theanthonycastro shares this self-portrait shot taken at New Zealand’s Milford Sound  “Milford Sound was one of the most beautiful places Ive ever seen. Just while driving on the road I wanted to jump out of the car and capture photos every 5 minutes. I will definitely be coming back!” | #SonyAlpha a7R III | 16-36mm f2.8 GM | 18mm | f2.8 | 1/2000 | ISO 320 | #AICdoesNewZealand #BeAlpha
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#alphacollective member @theanthonycastro shares this self-portrait shot taken at New Zealand’s Milford Sound “Milford Sound was one of the most beautiful places Ive ever seen. Just while driving on the road I wanted to jump out of the car and captu

No doubt that New Zealand’s Doubtful Sound is one of the most magical places on Planet Earth  Photographer @asenseofhuber shares these shots from another day on our #AICdoesNewZealand trip: “Endless landscape views like this one can be seen from the side of the ferry at any point while cruising along the Doubtful Sound. Once the engine of the ferry shut off, the water ripples settled and a mirror of stunning beauty revealed itself to us. I've never been on a lake with such a clean reflection before, yet alone with a lush and sun-kissed landscape like this one! The Doubtful Sound more than delivered today!” | #SonyAlpha a7R III | 16-35mm f 2.8 GM | #BeAlpha
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No doubt that New Zealand’s Doubtful Sound is one of the most magical places on Planet Earth Photographer @asenseofhuber shares these shots from another day on our #aicdoesnewzealand trip: “Endless landscape views like this one can be seen from the

Sunset over the South Island of New Zealand captured by #AlphaCollective member @oveck  “As I sit here going over my pictures from this trip so far, I keep thinking how lucky we are to have a planet with so much magic and I think we often take that for granted. I’ve been shooting with two camera bodies this whole trip; one with the 16-35mm and the other 70-200mm and of course we often think that we must use a wide angle lens for landscape but I think we should always challenge ourselves to different focal lengths in different situations.” | #SonyAlpha  a7R III | 70-200mm 2.8 GM | 106mm | f/5 | 1/800sec | ISO 100 | #AICdoesNewZealand #BeAlpha
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Sunset over the South Island of New Zealand captured by #alphacollective member @oveck “As I sit here going over my pictures from this trip so far, I keep thinking how lucky we are to have a planet with so much magic and I think we often take that f

We are currently with a few photographers from our #AlphaCollective team in search of New Zealand’s most epic views and safe to say we were treated to one on our first night here. This milky shot was captured by photographer @connorsurdi  “On our first night in New Zealand, we shot a beautiful sunset then made our way to shoot milky way right after....at 6:30pm. I don’t know about y’all but i’ve never shot milky way before 9pm before. I can get used to this.” | #SonyAlpha a7R III | 14mm | f2.8 | 20 sec | ISO 2500 | #AICdoesNewZealand #BeAlpha
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We are currently with a few photographers from our #alphacollective team in search of New Zealand’s most epic views and safe to say we were treated to one on our first night here. This milky shot was captured by photographer @connorsurdi “On our fir

We interrupt your daily scroll to share these shots captured by pro-puppy photographer @zachallia  ”Being a professional puppy photographer has tons of perks. One of the (very few) challenges of working with puppies is knowing that a majority of the photos will be out of focus. When Sony announced their Animal Eye AF technology I was beyond excited to try it out and hopefully solve that problem. I got to work with Lambeau, an energetic border collie puppy, and I can honestly say that I was blown away by the result. He may look like he was posing perfectly still in the photos, but I can assure you he was doing exactly what you'd expect: being a puppy. Be sure to share your animal portraits with us using #SonyAlphaAnimalPortrait! | a7R III | #SonyAlpha #BeAlpha
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We interrupt your daily scroll to share these shots captured by pro-puppy photographer @zachallia ”Being a professional puppy photographer has tons of perks. One of the (very few) challenges of working with puppies is knowing that a majority of the

This epic shot, which was submitted to @redbullillume’s Image Quest 2019, was taken by photographer @ivan_purcell_photography and captured from his glider  The photo was taken in Pisagua, north of Iquique, Chile. This photo was taken from my glider. I used an RX100, as this camera was small enough to keep in my jacket pocket but still offering RAW shots and fast autofocus.
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Be sure to check out @redbullillume's page to see more adventure shots and to learn more about Image Quest 2019. #BeAlpha #RedbullIllume
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This epic shot, which was submitted to @redbullillume ’s Image Quest 2019, was taken by photographer @ivan_purcell_photography and captured from his glider "The photo was taken in Pisagua, north of Iquique, Chile. This photo was taken from my glider.

: @epicworld_photography Whilst traveling in Northern Thailand, @ali_olfat and I discovered this epic viewpoint overlooking the border into Laos. I love exploring new places in nature and get especially excited about being there and shooting them at night. It was super cold and the milky way wasn't as clear as had hoped for, but I was still stoked that the clouds stayed away and allowed us to play. | a7R II | 16-35mm f4 | 19mm | f4 | Foreground: 2 sec / ISO 500 | Sky: 20 sec / ISO 6400 | #SonyAlpha #BeAlpha
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: @epicworld_photography "Whilst traveling in Northern Thailand, @ali_olfat and I discovered this epic viewpoint overlooking the border into Laos. I love exploring new places in nature and get especially excited about being there and shooting them at

: @zackowicz As a photographer, I often go back to the same locations in different seasons to capture my favorite views in a variety of conditions. I like the way the changes in the natural environment affect my landscape images, and seasonal changes in building decor create new and interesting cityscapes. I took this photo at CityCenterDC, a downtown mixed-use development that changes the decorations in this alleyway to match the season. During the spring this year they put up lanterns to celebrate cherry blossom season. I’m looking forward to seeing what they put up in the summer. | #SonyAlpha a7 III | 16-35mm GM | 16mm | f/5.0 | 1/4000s | ISO 500 | #BeAlpha
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: @zackowicz "As a photographer, I often go back to the same locations in different seasons to capture my favorite views in a variety of conditions. I like the way the changes in the natural environment affect my landscape images, and seasonal change

Views of the Peruvian Andes courtesy of photographer @brendinkelly  Being at 4500 meters (14700 feet) in the Peruvian Andes and taking photos is something I dreamed of for so long. Experiencing shortness in breath, fatigue, and nausea is something no one can prepare for, but I am so glad I got to experience this incredible place and the beautiful country of Peru | #SonyAlpha a7 III | 16-35mm 2.8 GM | 24mm | f5 | 160 sec | ISO 160 | #BeAlpha
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Views of the Peruvian Andes courtesy of photographer @brendinkelly "Being at 4500 meters (14700 feet) in the Peruvian Andes and taking photos is something I dreamed of for so long. Experiencing shortness in breath, fatigue, and nausea is something n

The Flatiron Building, a staple spot for photography in New York, captured by talented photographer @henbu_. Here's a tip to use next time you find yourself taking pictures at a popular location Something I like to keep an eye out for is reflections. Using water, windows, mirrors or any type of reflective surface can transform your photo into a work of art. -@henbu_ | a7 III | 16-35mm f4 | #SonyAlpha #BeAlpha
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The Flatiron Building, a staple spot for photography in New York, captured by talented photographer @henbu_. Here's a tip to use next time you find yourself taking pictures at a popular location "Something I like to keep an eye out for is reflections

Photographer @nickdidlick shares some of the results after having the opportunity to test out the new 600mm F4 G Master lens. These two orphaned Grizzly Bears, who live in a sanctuary on Grouse Mountain (near Vancouver, B.C.), were a perfect test for the new Sony 600mm F4 G Master OSS lens. I wanted to test the overall sharpness from this new Super Telephoto and grizzly bears with their dark fur were the perfect test subjects, and I was impressed, very impressed. | #SonyAlpha a7R III | 600mm F4 GM | #BeAlpha
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The shots were all taken on the Sony a7R III with the 600mm f/4. I wasn’t only impressed by the image quality, but that the AF was able to Eye Track AF on the grizzly bears most of the time. Sony says it works on cats and dogs, but to see it lock onto a grizzly bear’s eye was amazing. Taking photos of bears in the wild is a heart-racing experience, and most make the mistake of not watching the AF or holding a camera steady, with the a7R III or the a9 and the industry-leading AF its just one less thing to worry about. #SonyAlphaAnimalPortrait
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Photographer @nickdidlick shares some of the results after having the opportunity to test out the new 600mm F4 G Master lens. "These two orphaned Grizzly Bears, who live in a sanctuary on Grouse Mountain (near Vancouver, B.C.), were a perfect test fo

Thirty seconds at this classic Copenhagen spot captured by talented photographer @andy_draeger  I was waiting for the sunset and went along the canal for a good spot. I was lucky because there were boats driving on the canal. It took some try but I got my final shot with nice light trails. I love to blur the clouds and smooth the water with the help of a long exposure. | #SonyAlpha a7R II | 16-35mm F4 | 16mm | f10 | 30 sec | ISO 80 | #BeAlpha
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Thirty seconds at this classic Copenhagen spot captured by talented photographer @andy_draeger "I was waiting for the sunset and went along the canal for a good spot. I was lucky because there were boats driving on the canal. It took some try but I

Introducing the all-new 600mm F4 G Master prime and 200-600mm F5.6-6.3 G OSS super-telephoto zoom lenses. The 600mm F4 G Master is now Sony’s longest reaching prime lens and is the world’s lightest in its class. This extremely advanced lens will give professional sports, wildlife and news photographers more options for capturing subjects at great distances with extreme accuracy and detail. The 200-600mm G lens utilizes many of the company’s most advanced lens design technologies to ensure excellent image quality, high-performance autofocus, and outstanding control. With these two additions, our E-mount lens lineup now expands to 33 full-frame models and 51 lenses in total. Swipe to see some of the first images taken with these new lenses and visit the LINK IN BIO to learn more 
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Pro sports photographer and photojournalist Nick Didlick (@nickdidlick/@asportspro) shares, “I am super excited about Sony's new lens announcements the 600 f/4 and the 200-600 f/5.6~f/6.3. As a Pro Sports Photographer, I have always loved the 600mm focal length, but the new Sony 600mm's weight and more importantly, balance is at the head of the class in 600mm lenses. The surprise for me was the new Sony 200-600 f/5.6~f/6.3 excellent lenses for outdoor sports, airshow and wildlife photography. Both these lenses join the fast expanding, top of class image quality group of Sony Mirrorless lenses.”#SonyAlpha #BeAlpha
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Introducing the all-new 600mm F4 G Master prime and 200-600mm F5.6-6.3 G OSS super-telephoto zoom lenses. The 600mm F4 G Master is now Sony’s longest reaching prime lens and is the world’s lightest in its class. This extremely advanced lens will give

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